City Branding
The city is built from all and for all, uniting differences, implicating citizens, companies with social responsibility, proactive associations and institutions.
QUALITATIVE / QUANTITATIVE RESEARCH
Governing is communicating, communicating strategically is the basis of good perception and development. Cities are also brands – they have an image and identity, which is why it is important to manage communication in an organized, transparent, and sustainable way. For communication to be effective, it is important to first investigate.
TRAINING FOR GOVERNMENT TEAMS
The hierarchical design of institutional structures generates a series of dysfunctions in the culture of an organization; this imbalance is reflected in employee performance.
We work within institutions to facilitate transparent communication through tangible actions and, thus, bolster performance and perception of the institution’s image.
PROJECT DESIGN
The city is built from all and for all. Only by designing and implementing strategic plans between citizens, companies, and government can an urban consciousness be created. There is a set of values that define the public, that establish a sense of identity and belonging. Listening gives rise to each and every one of the services and the citizen’s relationship with their institutions.
TERRITORIAL CONNECTIONS
We connect social actors such as organizations, companies, and government to contribute to the construction of the city image through seminars, roundtable discussions, and projects. This promotes well-being, and creates value and commitment on the part of citizens and government. This is a competitive advantage in the global market that serves to promote local products and services, attract foreign investment, and bolster national and international tourism.